If you're evaluating Routific for your delivery operation, you've probably also looked at alternatives and that's why you're here. Routific is a viable product worthy of consideration. But how does it size up to My Optimized Route (MOR) in features and pricing? For budget savvy operators, especially small businesses watching every dollar, the price difference between Routific and My Optimized Route is significant enough to matter.
This post compares both platforms on features and pricing.
Free plan, side by side
Both platforms offer a free tier. Here's what each one includes at no cost:
| Feature | Routific Free | MOR Free |
|---|---|---|
| Stops per month | 100 | 150 |
| Unlimited drivers | ✓ | ✓ |
| Unlimited dispatchers | ✓ | ✓ |
| Route optimization | ✓ | ✓ |
| Native iOS and Android driver apps | ✓ | ✓ |
| Real-time GPS tracking | ✓ | ✓ |
| CSV import | ✓ | ✓ |
| Email customer notifications | ✓ | ✓ |
| Customer delivery tracking page | ✓ | ✓ |
| Proof of delivery (photos and signatures) | ✓ | ✓ |
| REST API | ✓ | ✓ |
| Multi-depot routing | ✓ | |
| SMS notifications (US, CA, AU) | Paid add-on | Pro plan |
| International SMS notifications | Paid add-on | Enterprise (per-country) |
The free plans are at near feature parity. MOR allows 50% more stops per month.
Paid pricing comparison
The difference shows up most clearly at paid tiers. Here's what each platform costs at common delivery volumes:
| Monthly stops | Routific | MOR |
|---|---|---|
| 100 | Free | Free |
| 150 | $150 | Free |
| 500 | $150 | $19.99 (Starter) |
| 1,000 | $150 | $79.99 (Pro) |
| 1,200 | $180 | $79.99 (Pro) |
| 2,000 | $300 | Enterprise quote |
At 500 stops per month, MOR costs about 13% of what Routific costs. At 1,200 stops, MOR is around 44% of Routific's price. The gap narrows at higher volumes where Routific's per-order pricing tiers down, but MOR remains significantly less expensive across the small-business range.
The honest bottom line
MOR is the clear choice for your delivery operation if you're cost-sensitive and you want the same core features at a fraction of the price. Bakeries, florists, laundry services, couriers, dispatchers, food caterers, and more are the operators MOR is built for.
Try MOR today, the free plan is genuinely free, includes the full feature set except SMS, and doesn't require a credit card. You can have a route optimized in under five minutes.